Current:Home > Finance'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -InvestTomorrow
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-16 00:00:30
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (1)
Related
- Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
- Do high ticket prices for games affect sports fan behavior? Experts weigh in.
- ‘Venom 3’ tops box office again, while Tom Hanks film struggles
- Allow Ariana Grande to Bewitch You With Glinda-Inspired Look at Wicked Premiere in Australia
- Connie Chiume, Black Panther Actress, Dead at 72: Lupita Nyong'o and More Pay Tribute
- Harris and Trump will both make a furious last-day push before Election Day
- Advocates, Lawmakers Hope 2025 Will Be the Year Maryland Stops Subsidizing Trash Incineration
- Kevin Durant fires back at Stephen A. Smith over ESPN's personality's criticism
- Sam Taylor
- ‘Womb to Tomb’: Can Anti-Abortion Advocates Find Common Ground With the Climate Movement?
Ranking
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- On the Wisconsin-Iowa Border, the Mississippi River Is Eroding Sacred Indigenous Mounds
- Proof Jelly Roll and Bunnie XO Will Be There for Each Other ‘Til the Wheels Fall Off
- Oklahoma small town police chief and entire police department resign with little explanation
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- New York Red Bulls eliminate defending MLS Cup champion Columbus Crew in shootout
- In the heights: Generations of steeplejacks keep vanishing trade alive
- ‘Venom 3’ tops box office again, while Tom Hanks film struggles
Recommendation
Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
Sotheby's to hold its first auction for artwork made by a robot; bids could reach $180,000
Voters Head to the Polls in a World Full of Plastic Pollution. What’s at Stake This Year?
Trump will rally backers every day until the election in North Carolina, a swing state he won twice
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
NASA astronauts to redock SpaceX Dragon at International Space Station: How to watch
Alex Ovechkin goal tracker: How far is Capitals star behind Wayne Gretzky's record?
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Nice Comeback